Speed & flexibility are key to success. And therefore, we believe your innovation process (& insight generation) should be as well. We will start creation from the start, and test bold ideas with consumers. Fail as fast as we can.
It's all about testing and launching your MVPs at record speed. The faster you move, the faster you'll fail—and make the necessary adjustments for success.
Adopt a start-up mindset
Or, in short: a cross-departmental strategy, thorough research, and unparalleled adaptability.
Discover the truth about consumers
Don't expect consumers to behave precisely the way you'd predict. People are emotional creatures who feel their way through the market.
Fail fast and learn faster
Iterative learning will guide you towards better-informed decisions. Who fails faster, learns faster—and that'll supply you with the insights needed to improve.
How we run innovations depends on you.
Finish First flips traditional ideation on its head. Instead of trying to understand the market and consumers, we focus on creating concepts from the very start, testing and reworking MVPs as soon as possible.
We fail fast. We learn faster. And we use real customer experiences to find the best solution to your problem. We connect with consumers through a multi sensory approach that engages their feelings, not their thoughts.
Innovation scope & creation
Ideation workshop(s) with R&D, Marketing and/ or Consumers Experts Influencers
Online Community
(Online) Focus groups & co-creation workshops
Concept test
Product trials
5 days – 5 senses Design Sprint
Pilot market or mass evaluation
Pilot Stores
Pilot e-commerce environment
Concept/MVP test & refinement
FINISH FIRST GUIDEBOOK
Wondering how to get started with a Finish First-approach?
In this Guidebook, you'll find more info and an example of the approach.
FINISH FIRST. LEARN FAST, FAIL FAST. REAL EXPERIENCES.
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Having a completely iterative and multi-faceted approach, focused on the consumer, the category and product enabled us to move with pace and ensure we got in front of consumers much quicker than most global NPD.
CMI Global Heineken
Not sure if Finish First is the right approach for you or your organization?
Book a 15-minute meeting with our expert Annemarie. She'll answer your most pressing questions and help set you up for success.
